LED Lighting Requirements and Design Points in Different Areas of Shopping Mall
Mall lighting is considered one of the most mature and rapid LED applications. Shopping is not only a place to buy goods, but also to create a suitable environment for leisure, lighting effects are indeed contributed, LED lighting has a strong advantage in expressiveness. However, LED lighting market can have a greater market as a need to be based on the specific lighting environment and the human needs of consumers, refined to each product of the various performance parameters and lighting effects.
Mall lighting design is the behavior of customers to buy goods in the browsing, the selection process, according to the visual requirements of customers and a variety of different characteristics of goods, space for each of the goods, scientific design, in order to achieve customer comfort Visual effects.
At the same time, reasonable illumination (commonly known as brightness), good color reproduction, the appropriate brightness distribution, and comfortable visual environment; through a reasonable lighting design, customers can focus on the attention to the goods, creating a comfortable shopping environment In the stimulation of customer buying desire. This article will mainly focus on different areas of shopping malls lighting needs and design points for analysis.
First, illumination, color temperature affect people's psychological feelings
Lighting not only has the function of lighting, but also on the human psychology have an impact: the higher the color temperature gives the feeling will be more refreshing, on the contrary the lower the more warm. Psychologists found that people in the red environment, the pulse will speed up, blood pressure has increased, emotional excitement easily excited; blue environment, the pulse will slow down, the mood is more quiet. Different colors reflect the taste differently, which is also related to the instinctive reaction of people to see the items. For example, seeing red and yellow will think of apples and oranges. Red, yellow sweet, sweet and sour taste, can stimulate the appetite and enhance appetite; and dark green, blue-green feel bitter, will affect the appetite.
Different illumination and color temperature on the psychological reaction of people vary widely, the spatial impression is based on color temperature and illumination of the environmental impression decision. Japanese contrast and human psychological experience done a lot of research work, high color temperature needs high chroma, low color temperature needs low light.
The main purpose of store lighting is to attract consumers through product visualization by providing appropriate lighting and illuminance, color temperature, color rendering and brightness changes for different products and regions, and communicating with customers in silent languages , To convey to customers product information, service concept and brand culture, in order to achieve the promotion of merchandise sales, reduce inventory, establish a brand image.
In order to properly display the goods in front of customers, the appropriate use of the appropriate light to attract customers' attention, the desire to trigger the purchase of customer activities is very important. Light in shop space can be considered in two directions, "light in space" that gives an overall impression of space and "light in goods" that effectively displays the effect of the product. In store lighting, the environment lighting, key lighting and decorative lighting three lighting elements complement each other, with the concept of the shop in line with the corresponding lighting plans.
Second, shopping malls in different regions lighting
Different types of shopping malls and shopping malls different subdivision areas, the specific requirements of the lighting effects are different, so the focus of their lighting design is also different.
At present, the main lighting and light sources used in the market environment lighting include the compact energy-saving downlight and T5 / T8 fluorescent lamp holder, grille lamp and metal halide lamp. LED as a new generation of light into the mall based on the opportunity of lighting is appropriate? Experts generally believe that commercial lighting is the LED into the first general lighting applications, improve luminous flux, reliability and cost-effective key to its rapid intervention. Mall lighting according to different occasions can be further refined, different products on the lighting requirements are different.
(1) fruits, rusty and flowers
Fresh produce and flowers have the brightest colors, pure white lighting can most directly reflect the verdant green and fragrant sweet red. Red, yellow and other dark fruits and vegetables with about 3300K warm light, green and other light-colored vegetables generally use 4500K-5500K cool white, color rendering should be more than 80. LED has a wide range of color temperature, you can restore the most colorful and vivid colors of goods, increase customer desire to purchase, strengthen the flow of goods and preservation.
(2) meat and poultry
Fresh, premium meat and poultry products must look clean and hygienic, with pale pinks to make the beef and mutton look fresh. The warmer, balanced lighting can make meat and poultry foods look more fresh and attractive. With a low-color temperature and red spectral components of more LED light source, not only can increase the meat color effect, but less infrared radiation, help to achieve longer storage and preservation.
(3) marine food
Fresh, premium fish and marine products should use cool lighting unlike any other product areas. Cool white lighting easily reminds consumers of the clear water and allows the seafood to look like fresh from the sea. With high color temperature and blue spectral composition of more LED light source, not only can increase the color effect, but less infrared radiation, help to achieve longer storage and preservation.
(4) baking fried food category
Warm colors make the yellow baked goods look even more delicious and tempting, giving a freshly baked sensation. Into the baked goods area, consumers will find the light here into a light yellow amber. Soft yellowish lighting gives the impression of warmth and scent that is unique to the pastry. With the same soft, warm lighting on the shelves, the overall visual appeal can be further enhanced.
(5) Jewelry category
Jewelry is a luxury, the price is generally more expensive, so to ensure that the counter bright eye-catching, harmonious indoor light, clearly showing the correct color of jewelry, showing the delicate craftsmanship and true color, to attract customers' attention, issue the most lure Human light, to attract customers to buy desire.
When selecting lighting for the jewelry store, key considerations include color temperature, lighting level, flicker, infrared, and more. According to the data show that the jewelry in the 3300K-7000K color temperature lighting to show the best appearance. Different jewelry requirements are different, such as gold jewelry, jade and diamond lighting requirements is very different. The current LED because of the wide color temperature range, heat a small, almost combined with UV and infrared, the new darling of the lighting of jewelry.
(6) apparel products
Fashion variety, display a lot of ways, the best natural and warm light effects. General use downlight, a variety of adjustable angle spotlights to do the key lighting. Mostly halogen light source and metal halide lamp, high color rendering requirements. However, halogen and metal halide lamps have a large heat characteristics, the use of high color LED spotlights, LED downlights, which can effectively solve these problems.
If the color temperature adjustment technology applied to clothing display lighting, you can create a summer cool, warm winter shopping atmosphere, the promotion of apparel products of great help. Compared with tungsten halogen lamps, metal halide lamps and fluorescent tubes, LED light source has some outstanding advantages, such as high luminous efficiency, energy saving; long life, small maintenance; wide color temperature range, simple and flexible control, adjustable light color; , Almost no infrared ultraviolet light, green and so on.
Source: General Asahi photoelectric